# Turbo SSHuttle Launch Day Runbook

Product Hunt launch:
June 18, 2026 at 12:01am PT

Main link:
https://www.producthunt.com/products/turbo-sshuttle?launch=turbo-sshuttle

Support site:
https://williamlock.github.io/Turbo-SSHuttle-Support/

Founder story:
https://williamlock.github.io/Turbo-SSHuttle-Support/technical-story.html

Mac App Store:
https://apps.apple.com/sg/app/turbo-sshuttle/id6775314412?mt=12

## Main Goal

Promote Turbo SSHuttle as an already available technical Mac app, with Product Hunt as the launch discussion and feedback event.

Do not frame it as an unreleased product. The app is live on the Mac App Store.

## Morning Sequence

Best window:
8:00am-10:00am PT on June 18, 2026

1. Open the Product Hunt launch page and confirm it is public.
2. Check whether the first comment is visible.
3. Reply to any Product Hunt comments quickly.
4. Post the short English post on personal channels.
5. Post the Reddit follow-up only where self-promotion is allowed.
6. Post the Rednote story with the vertical image.
7. Add thoughtful Indie Hackers comments if direct posting is still locked.
8. Recheck Product Hunt every 30-60 minutes during the day.

## Product Hunt Focus

Prelaunch check:
- Confirmed scheduled for June 18, 2026 at 12:01 AM PDT.
- Product page is visible only to people with the link before launch.
- Upvoting is disabled until the launch is live.
- First maker comment is already visible on the launch page.

Ask for feedback, not only support.

Good prompt:
I am especially interested in feedback from Mac users who move files between SSH-accessible servers. Do you prefer terminal-first transfer workflows, or a visual multi-panel workflow for repeated tasks?

Reply topics:
- saved SSH machines
- multi-panel browsing
- drag-and-drop transfers
- progress tracking
- Keychain password storage
- trusted host confirmation
- remote-to-remote transfer workflows

## Reddit Guidance

Current status:
A Reddit post from u/LockStudio in r/SideProject was filtered by Reddit. Do not repost the same product or a similar link-heavy message immediately.

Use Reddit carefully. Lead with the technical problem and ask for feedback.

Avoid:
- posting the same message in many subreddits
- sounding like an ad only
- posting where self-promotion is forbidden

Best angle:
I built this because repeated SSH file-transfer work across different servers became scattered and annoying on macOS.

Best links:
- Product Hunt link for launch feedback
- Founder story for context
- Mac App Store link only when allowed

Next Reddit action:
- leave the filtered post alone
- comment naturally on relevant Mac or developer discussions first
- later, try one softer feedback post with one link at most
- do not post the same launch message across multiple subreddits

## Rednote Guidance

Use the Chinese story and the vertical card:
https://williamlock.github.io/Turbo-SSHuttle-Support/assets/turbo-sshuttle-rednote-card.png

Rednote angle:
工作里经常要连不同服务器、记路径、开 terminal、传文件，所以做了一个更像 Finder 的 Mac SSH 文件传输工具。

If direct links are inconvenient, tell users:
App Store 搜索：Turbo SSHuttle

## Indie Hackers Guidance

If posting is still locked, do not force it.

Instead:
- comment on relevant technical or maker posts
- mention the founder story only when it fits the discussion
- come back later when the account has more activity

## Quick Status Checks

Support page:
https://williamlock.github.io/Turbo-SSHuttle-Support/

Launch copy:
https://williamlock.github.io/Turbo-SSHuttle-Support/launch-copy.md

Story page:
https://williamlock.github.io/Turbo-SSHuttle-Support/technical-story.html

Share images:
- Square: https://williamlock.github.io/Turbo-SSHuttle-Support/assets/turbo-sshuttle-share-square.png
- Wide: https://williamlock.github.io/Turbo-SSHuttle-Support/assets/turbo-sshuttle-share-wide.png
- Rednote: https://williamlock.github.io/Turbo-SSHuttle-Support/assets/turbo-sshuttle-rednote-card.png