# 鬥獸棋 Classic Promotion Runbook

Main product:
鬥獸棋 Classic

App Store:
https://apps.apple.com/us/app/%E9%AC%A5%E7%8D%B8%E6%A3%8B-classic/id6775230075

Product home:
https://williamlock.github.io/Animal-Chess-Site/

Launch copy:
https://williamlock.github.io/Animal-Chess-Site/launch-copy.md

Share kit:
https://williamlock.github.io/Animal-Chess-Site/share-kit.html

Product Hunt draft:
https://williamlock.github.io/Animal-Chess-Site/product-hunt-draft.md

Rednote post:
https://williamlock.github.io/Animal-Chess-Site/rednote.html

Mobile posting helper:
https://williamlock.github.io/Animal-Chess-Site/mobile-post.html

## Main Angle

Lead with the real story:

I played Dou Shou Qi / Jungle Chess as a child and wanted to bring back that feeling. Many online versions feel like serious chess apps, so I made a cuter, warmer version that keeps the classic rules but feels more approachable for children and families.

## Best Channels

1. Rednote / Xiaohongshu
2. Product Hunt later
3. Indie Hackers later
4. Reddit much later and carefully

## Rednote

Use:
https://williamlock.github.io/Animal-Chess-Site/rednote.html

Image:
https://williamlock.github.io/Animal-Chess-Site/assets/animal-chess-rednote-card.png

Title:
想找回小时候玩斗兽棋的感觉，所以做了一个可爱版

Search clue:
App Store 搜索 鬥獸棋 Classic。认准可爱动物棋子和斗兽棋游戏画面。开发者是 William Lock。

Do not use QR codes. Do not add phone numbers.

## Product Hunt

Use:
https://williamlock.github.io/Animal-Chess-Site/product-hunt-draft.md

Do not launch on the same day as Turbo SSHuttle or Mahjong Sudoku Classic.

Frame it as:
A cute, child-friendly version of classic Dou Shou Qi / Jungle Chess, made from childhood nostalgia.

Ask:
When remaking a traditional game, do you prefer classic visual style or a softer, child-friendly style?

## Indie Hackers

Use the builder angle:

I remade a childhood board game with a softer visual direction because existing versions felt too serious and chess-like.

Good question:
How do you decide when nostalgia should stay classic, and when it should become more approachable for new players?

## Reddit

Do not post immediately from the new Reddit account.

Later, use one soft feedback title:

Feedback wanted: a cuter version of classic Jungle Chess / Dou Shou Qi

Avoid multiple links. Use either the product home or App Store link, not both.